[PRESS RELEASE] New Power Rangers Licensed Toothbrushes Available April 2015

New Power Rangers Dino Charge toothbrushes (only Red, Black, and Blue Rangers) are coming soon. There are two different options for these toothbrushes: battery operated ($4.99-$6.49), and light up ($2.80-$3.40). They will be available April 2015. Made by Sunstar Americas Inc as part of their GUM brand.

Order battery operated toothbrushes here: http://www.gumbrand.com/power-rangers-power-toothbrush-2.html

Order light up toothbrushes here: http://www.gumbrand.com/kids/gumr-power-rangers/power-rangers-timer-light-toothbrush.html

Press Release and additional information after the jump.


 

Battery Operated:

Light Up Toothbrush:
Power Rangers- Timer Light Toothbrush


Sunstar Americas announces the launch of three new lines of children’s toothbrushes under the GUM Brand name featuring popular characters from Saban’s Power Rangers, Lalaloopsy™ and DreamWorks Animation’s “How to Train Your Dragon 2™.” These fun new manual, power and light-up toothbrushes, which will be on shelf by April, 2015, are part of the Sunstar GUM® Children’s Oral Care Portfolio that includes the full line of GUM® Crayola™ products. Pictured from left to right: GUM Power Rangers light-up toothbrush, GUM DreamWorks Animation’s How to Train Your Dragon 2™ manual toothbrush, GUM Lalaloopsy™ manual toothbrush, GUM Lalaloopsy™ light-up toothbrush, and GUM Power Rangers power toothbrush. (Photo: Business Wire)
(Image Source: Business Wire)

Via BusinessWire: http://www.businesswire.com/news/home/20150324006067/en/Power-Rangers-Lalaloopsy%E2%84%A2-%E2%80%9CHow-Train-Dragon-2%E2%84%A2%E2%80%9D#.VRGF-eGFHm4

 CHICAGO–(BUSINESS WIRE)–Sunstar Americas, Inc., a leading global oral healthcare company and the makers of the GUM brand of oral care products, announced today the addition of three new lines of children’s toothbrushes featuring characters from Saban’s Power Rangers™, Lalaloopsy™ and DreamWorks Animation’s How to Train Your Dragon 2™. Available in April 2015, these fun new toothbrushes will expand the Sunstar GUM® existing kid’s portfolio and join the full line of GUM® Crayola™ toothbrushes, toothpaste and flossers.

“Parents will be able to make brushing more fun for their children with the help of these popular licensed characters from Power Rangers, Lalaloopsy™ and DreamWorks Animation’s How to Train Your Dragon 2™. These new manual, power and light-up tooth brushes will help take some of the stress out of the morning and bedtime brushing routines with these engaging characters so that building healthy oral care habits early will be just a bit easier,” said Matt Moon, Senior Manager, Commercialization at Sunstar Americas, Inc.

By morphing tooth brushing into an exciting adventure with GUM® Power Rangers toothbrushes, kids can fight off cavities and help prevent gum disease by brushing their teeth with the help of their favorite Red, Blue and Black Power Rangers Dino Charge. The toothbrushes are offered in two styles, a battery-operated power toothbrush and a manual light-up toothbrush. The light-up toothbrush features a one-minute flashing timer light to teach children good brushing habits by indicating how long they should brush each side of the mouth. Dental professionals recommend brushing for two minutes and the flashing timer light teaches children to brush for one minute on each half of the mouth. Kids will embrace their inner superhero as they impress their parents will their sparking smile. GUM® Power Rangers toothbrushes are available for the suggested retail price of $4.99 – $6.49 for the power toothbrushes and $2.80 – $3.40 for the light-up toothbrushes.

Kids can channel the magic of their favorite Lalaloopsy™ character and show off their dazzling smile. One of the most successful doll lines with a hit TV show, the Lalaloopsy™ license under the GUM® Brand name is Sunstar’s first line of toothbrushes designed specifically for girls. These favorite Lalaloopsy™ doll characters are available in both manual and light-up toothbrushes. The manual toothbrushes, with a built-in tongue cleaner and a unique, easy-to-hold handle shape, bring to life the magical characters Tippy Tumbelina™, Crumbs Sugar Cookie™, Spot Splatter Splash™ and Mittens Fluff and Stuff™. Girls who love characters Blossom Flowerpot™, Pillow Featherbed™ and Bea Spells-a-Lot™ will delight in the light-up toothbrushes which showcase the same features as the GUM® Power Rangers™ light-up toothbrush. With a little love and imagination, the Lalaloopsy™ magic can transform the daily brushing experience into an enchanting one. GUM® Lalaloopsy™ toothbrushes are available for the suggested retail price of $3.60 – $4.10 for a twin pack of the manual toothbrushes and $2.80 – $3.40 for the light-up toothbrushes.

Kids can do their part to prevent and defeat cavities with the help of their favorite characters from DreamWorks Animation’s How to Train Your Dragon 2™. From the critically acclaimed film, the GUM® DreamWorks’ How to Train Your Dragon 2™ manual toothbrushes, which also come with a built-in tongue cleaner and easy-to-hold handle shape that even the smallest hands can grasp, feature three favorite dragons: Toothless, Stormfly, and Meatlug and their respective riders, Hiccup, Astrid, and Fishlegs. GUM® How to Train Your Dragon 2™ toothbrushes are available for the suggested retail price of $3.60 – $4.10 for a twin pack.

All three character lines offer soft, raised inner bristles which provide exceptional plaque removal while also cleaning below the gum line. The suction-cup base holds the toothbrush upright, helping to keep bristles clean and reduce counter clutter.

“We designed this dynamic line of licensed toothbrushes to create an exciting and engaging brushing experience for children with a little help from their favorite characters,” said Moon.

To purchase or learn more about GUM® products, please visit www.GUMbrand.com.

About Sunstar Americas, Inc.

Chicago-based Sunstar Americas, Inc. is a member of the Sunstar Group of companies. Sunstar, a globally recognized leader in the oral care industry, has been providing research-based products and services in 90 countries for over 80 years. The company is committed to partnering with dental professionals and scientists to enhance the health and well-being of people everywhere. Sunstar manufactures an extensive line of preventive and therapeutic products under the brands GUM®, BUTLER® and GUIDOR®.

For more information about Sunstar and its products, please visit http://www.sunstar.com, or http://www.gumbrand.com.


Additional battery operated information from GumBrand.com: http://www.gumbrand.com/power-rangers-power-toothbrush-2.html

Fight evil plaque with Power Rangers’ Dino Charge Power!
The GUM® Power Rangers™ Power toothbrush has battery powered, oscillating bristles which gently clean between teeth to remove dental plaque and food particles while also massaging young gums. The GUM® Power Rangers™ Power toothbrush has a small brush head which makes brushing comfortable and easily cleans hard-to-reach areas at the back of small mouths.
The GUM® Power Rangers™ Power toothbrush handle is a slim, cylinder design which provides an ergonomic hold for small hands and enables easier maneuvering when brushing.  The suction cup base holds the toothbrush upright (when not in use) which helps to keep the bristles clean and reduces clutter on the counter top.
The GUM® Power Rangers™ Power toothbrush comes in four different handle colors:
Red handle = Red Ranger
Gray handle = Black Ranger
Blue handle = Blue Ranger
Black handle = Red Ranger
Collect all four!

Additional light up operated information from GumBrand.com: http://www.gumbrand.com/kids/gumr-power-rangers/power-rangers-timer-light-toothbrush.html

Plaque and cavities don’t stand a chance with the Power Rangers!

The GUM® Power Rangers™ Timer Light toothbrush is an illuminated and colorful way to educate your child about the importance of brushing, the prevention of plaque buildup, and the foundations for a lifelong healthy mouth. Many professional organizations worldwide, including the American Dental Association, endorse a two-minute minimum brushing time for effective cleaning and plaque removal, however, the majority of children (and adults) brush for less than one minute. The GUM® Power Rangers™ Timer Light toothbrush has LED lights that illuminate the entire brush and flash for 60 seconds indicating the minimum time to be spent on each row of teeth (one minute on the top and one minute on the bottom).

The GUM® Power Rangers™ Timer Light toothbrush features the Dome Trim® bristle design. The raised center bristles have been trimmed to form a dome shape that provides greater contact with the tooth surface and reaches under the gum line. The outer row of bristles is slightly more flexible than the center rows so that the soft, more flexible bristles will gently clean under the gumline while the center, slightly stiffer rows will clean the tooth surfaces. The suction cup base holds the toothbrush upright, when not in use, which helps keep bristles clean and reduces clutter.

The GUM® Power Rangers™ Timer Light toothbrush is entertaining for children and comes in three different colors/characters:
Red- = Red Ranger
Blue = Blue Ranger
Yellow = Black Ranger

Collect them all!

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