TOY FAIR, NUREMBERG (January 28, 2015)— Global consumer electronics leader Sakar International today announced it has expanded its licensing agreement with Saban Brands to launch a line of Power Rangers Dino Charge toys and youth electronics accessories in the U.K. and across Europe, just in time for the European season premiere of Saban’s Power Rangers Dino Charge this fall.
Sakar announced the deal with a preview of its product line at the 2015 British Toy Fair last week at the Kensington Olympia Grand in London. The European launch comes less than one year since Sakar’s highly successful Power Rangers line debuted in the U.S.
A pop-culture phenomenon with generations of fans, Power Rangers is one of the top-rated and longest running kids live-action series on television and a leading action brand at retail. The Power Rangers franchise includes over 800 episodes, airs in over 150 markets worldwide and is available via multiple on-demand platforms, making it a truly global franchise with evergreen appeal.
The initial product lineup, including headphones, digital cameras, five-piece adventure kits, character flashlights and molded walkie-talkies, is expected to appear on store shelves starting spring 2015. Demand for Power Rangers products is expected to climb even further on the heels of a new season premiere as anticipation builds for a Power Rangers feature film expected to hit theaters in July 2016. Sakar plans to add new products to the Power Rangers line throughout the year.
“Power Rangers is a global brand with a 22-year legacy of engaging fans with action and adventure and by promoting the importance of teamwork, friendship and responsibility,” said Liza Abrams, VP of licensing for Sakar. “With the new season set to launch internationally later this year, we’re very excited to debut these new products for Power Rangers fans in the U.K. and throughout Europe.”
“We are excited to be expanding our existing partnership with Sakar throughout Europe with their impressive new Power Rangers Dino Charge products,” said Gustavo Antonioni, Managing Director of Consumer Products EMEA, Saban Brands. “Fans will no doubt be inspired to go on their own dino-themed adventures using these inventive new products!”
For more information about Sakar’s Power Rangers Dino Charge toys and electronics accessories, visit Sakar at Stand G29 during the 2015 Nuremberg Toy Fair going on now through February 2, or visit http://www.sakar.com.