Unveiled at MIPCOM / MIPJunior, Saban Brands teams up with Cirque Du Soleil for a new pre-school show. Luna Petunia joins Power Rangers, Digimon Fusion, and Popples in Saban Brands’ portfolio.
via Business Wire:
CANNES, France–(BUSINESS WIRE)–Saban Brands and Cirque du Soleil Média today announced Luna Petunia as the title for their original preschool property inspired by the Cirque du Soleil brand. The series will chronicle the adventures of a little girl named Luna Petunia who lives in our world and plays in a dreamland where she learns how to make the impossible possible. As previously announced, Luna Petunia will come to life as a new television series, followed by a full consumer products line along with interactive and digital content.
“We are enjoying this fantastic journey with Cirque du Soleil Média as we collaborate on our upcoming series, Luna Petunia,” said Elie Dekel, President of Saban Brands. “Along with our showrunner Bradley Zweig, Cirque and Saban’s creative vision is becoming a reality as we bring to life a groundbreaking, immersive new preschool series.”
“We are committed to delivering refreshing, beautifully artistic entertainment and we are confident that Luna Petunia will do just that,” said Jacques Méthé, President, Cirque du Soleil Média.
Luna Petunia is an all-new property being developed in partnership by Saban Brands and Cirque du Soleil Média with acclaimed showrunner, Bradley Zweig.
About Saban Brands
Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands (SB) was established to acquire and develop a world-class portfolio of properties and capitalize on the company’s experience, track record and capabilities in growing and monetizing consumer brands through content, media and marketing. SB applies a global omni-channel management approach to enhancing and extending its brands in markets worldwide and to consumers of all ages. The company provides full-service management, marketing, promotion and strategic business development for its intellectual properties including comprehensive strategies unique to each brand, trademark and copyright management and enforcement, creative design, retail development, direct-to-consumer initiatives and specialized property extensions. SB’s portfolio of properties currently includes Power Rangers, Paul Frank, Julius Jr., and Popples, among many others. For more information, visit www.sabanbrands.com.
About Cirque du Soleil Média
Cirque du Soleil Média is a long-term joint venture between Cirque du Soleil and Bell Media with a mission to develop new and original media content specifically for television, film, digital, and gaming platforms. Headquartered in Montréal, the company develops entertainment projects for sale and licensing around the world, leveraging Cirque du Soleil’s creative resources and infrastructure with Bell Media’s production experience, media platforms, and diverse distribution capabilities.