via Digital Journal
LOS ANGELES–(Business Wire)–Saban Brands and Crayola, the worldwide leader in children’s creative expression products, today announced their new global partnership to produce a super-charged coloring and activity line of Power Rangers products. The all-new Power Rangers items are slated to launch fall 2015, starting with products themed around the upcoming 2015 season, Saban’s Power Rangers Dino Charge.
“Crayola is an expert in knowing how to bring kids’ favorite characters to life with color and creativity,” said Kirk Bloomgarden, Senior Vice President of Global Consumer Products at Saban Brands. “It is an honor to partner with Crayola on this upcoming line of Power Rangers coloring and activity products. We know they will be an instant hit with our Power Rangers fans around the world.”“Saban Brands and Crayola both know the importance of delivering innovative products to kids worldwide,” said Warren Schorr, Vice President of Licensing at Crayola. “With this partnership, we’re thrilled to add Crayola color to the legendary Power Rangers franchise inspiring kids to be creative in all new ways.”
The Power Rangers line from Crayola will include no-mess color wonder products, fun coloring pads and pages, giant coloring pages, interactive color-by-number activity sheets and a variety of color and sticker sets. Items will be available for the suggested retail price of $4.99—$7.99 and sold in store and online at select retailers worldwide.
About Saban’s Power Rangers Dino Charge
Saban Brands will launch the next installment of its Power Rangers franchise, one of the top-rated and longest running boys live-action series in television history, with Power Rangers Dino Charge. The new season, which will premiere in the U.S. on Nickelodeon in early 2015, will deliver thrilling “dino charged” action, adventure, humor and excitement in addition to core themes of friendship, teamwork, responsibility and helping others. Power Rangers Dino Charge will introduce a new team of Power Rangers who must band together, find powerful ancient prisms and channel their inner dino spirit energy to charge up an array of dino-fueled swords, blasters, zords and Megazords to save the world from evil. The Power Rangers franchise is helmed by Haim Saban, who created and produced the original Mighty Morphin Power Rangers series in 1993. SCG Power Rangers LLC, which licenses and merchandises the Power Rangers brand, is an affiliate of Saban Brands. For more information, visit www.powerrangers.com.
Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children’s creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products in the “Crayola Aisle” at all major retailers. For more information visit www.crayola.com or join the community at www.facebook.com/crayola.
About Saban Brands
Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands (SB) was established to acquire and develop a world-class portfolio of properties and capitalize on the company’s experience, track record and capabilities in growing and monetizing consumer brands through content, media and marketing. SB applies a global omni-channel management approach to enhancing and extending its brands in markets worldwide and to consumers of all ages. The company provides full-service management, marketing, promotion and strategic business development for its intellectual properties including comprehensive strategies unique to each brand, trademark and copyright management and enforcement, creative design, retail development, direct-to-consumer initiatives and specialized property extensions. SB’s portfolio of properties currently includes Power Rangers, Paul Frank, Macbeth, Julius Jr., Digimon Fusion and Popples, among many others. For more information, visit www.sabanbrands.com.