[PRESS RELEASE] Saban Brands Launches New Global Content Distribution Unit

LOS ANGELES–(BUSINESS WIRE)–With the company’s rapid worldwide growth and expanding portfolio, Saban Brands today announced the formation of a new internal global content distribution unit. The team will directly manage the global distribution of the company’s various content properties including Power Rangers, Julius Jr., Emojiville, Popples, the upcoming Cirque du Soleil Media property and Digimon Fusion to television, digital, and home entertainment partners.The new division will be led by Frederic Soulie, Senior Vice President of Global Distribution who currently oversees worldwide distribution of Saban Brands’ entertainment properties across television, home entertainment, digital and mobile platforms. Leila Ouledcheikh, Vice President of Distribution EMEA, will continue to work closely with Soulie by leading television distribution efforts for Europe, the Middle East and Africa from Saban Brands’ London office. Additionally, soon-to-be announced executives will add to the Saban Brands team roster to lead distribution in Southeast Asia and Eastern Europe.

“Saban’s various entertainment properties have been growing at a rapid pace, and with that comes the need to expand the team internally,” said Frederic Soulie. “We are proud to announce our new internal distribution division which will help us continue to broaden and strengthen our various brands’ global footprint.”

“The content distribution business is changing and evolving faster than ever before,” said Elie Dekel, President of Saban Brands. “We are embracing this new dynamic marketplace by growing our content and talent to lead in this space.”

“We are thrilled to announce the launch of a new internal global distribution unit for Saban Brands,” said Adam Chesnoff, President and COO of Saban Capital Group. “Content distribution continues to be an area of growth for Saban’s businesses and we are confident that this team will position Saban Brands at the forefront of the international distribution business, particularly with Saban’s rich history in this space.”

This newly established distribution unit marks the return of Saban to the television distribution space. Haim Saban, chairman and CEO of Saban Capital Group and founder of Saban Brands, has a 35+ year history of driving successful global distribution deals, as one of the world’s leading entertainment distributors in the 1990s. During that time, Saban produced and distributed many popular television shows including the iconic Power Rangers (1993-2001), and animated series X-Men (1992-1997), Iron Man (1994-1996), Creepy Crawlers (1994-1996), Spider-Man (1994-1998), The Incredible Hulk (1996-1997), and The Avengers: United They Stand (1999-2000) to name a few.

Over the past few years, MarVista Entertainment has served as the exclusive international television distributor of the company’s properties and has played an integral role in delivering Saban Brands’ library of content to television viewers worldwide. MarVista will continue to manage the television distribution for Saban Brands’ properties throughout Latin America (LATAM). Saban Brands will continue to handle home entertainment and digital distribution of its properties in LATAM.

About Saban Brands

Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands (SB) was established to acquire and develop a world-class portfolio of properties and capitalize on the company’s experience, track record and capabilities in growing and monetizing consumer brands through content, media and marketing. SB applies a global omni-channel management approach to enhancing and extending its brands in markets worldwide and to consumers of all ages. The company provides full-service management, marketing, promotion and strategic business development for its intellectual properties including comprehensive strategies unique to each brand, trademark and copyright management and enforcement, creative design, retail development, direct-to-consumer initiatives and specialized property extensions. SB’s portfolio of properties currently includes Power Rangers, Paul Frank, Macbeth, Julius Jr., Digimon Fusion and Popples, among many others. For more information, visit www.sabanbrands.com.